We started in June 2014 with one goal in mind: to produce the highest quality, custom gear and apparel possible.


Aspinwall was officially founded in June of 2014 by husband and wife team, Derek and Lucy Aspinwall, out of their garage in Billings, MT. From the beginning, their desire has always been to create a premium, quality apparel and performance wear brand that would be owned and operated in the heart of Montana. Through prior entrepreneurial opportunities and work experiences of their own, they focused their sights toward mountain culture and the essence of living in Montana. With life-long roots in Montana (Derek from Great Falls and Lucy from
Billings), and lifestyles surrounded by mountain activities and outdoor recreation, it was a natural and inspired fit.

Furthering his quest to provide a quality product line, Derek began
to sample fabrics and materials of the highest quality, and customize the cut and fit of both men’s and women’s shirts. After sizing and resizing and sizing again, the custom fit and feel of the Aspinwall product you experience today came to fruition, providing customers with
an experience in which they can showcase their passion and interest in mountain culture while feeling comfortable and confident in their purchase.

Our mission is to promote mountain culture and everything it has to offer us in daily life. In a day and age when it seems like the TV and hand-held device has taken over, we desire to see more people, friends, couples, and families enjoying the mountains and everything they contain. From hiking to skiing, to camping and lake side lounging, we want to provide quality and comfortable apparel to promote and cultivate that important lifestyle.

March 11, 2017 was a big day for the A Team, the day we spread our wings And opened in a new location nearly four times the size of the previous store. Moving to 103 North Broadway just four blocks away, allowed Aspinwall to take a giant leap into the future of our company. Increasing the overall size of the store gave us the space we need to continue to expand product lines into future outer wear including our next project, a ski jacket.

As we continue to focus on our mission and the heart behind our brand, we will continue to create those quality products for our valued customers. Aspinwall can be found in over 70 locations across Montana, including the downtown headquarters and storefront in Billings, but we aren’t prepared to stop there. Mountain culture lives outside of this great state and we want to share in that common bond. Shirts, sweatshirts, and hats have only begun to scratch the surface of our creative pallet and the work toward high-end, technical ski apparel has already begun. As with the customization and quality assurance process of our shirts, we will take the time to ensure our next big product line will encompass those same familiar guarantees.



Avid outdoor enthusiast and father to 4 daughters, Derek Aspinwall elected to start a mountain gear and apparel brand based out of Downtown Billings. Originating out of a dream he had, Aspinwall decided to gel his love for the outdoors and his passion for building a quality gear and apparel. Derek is heavily involved in the artistic design portion of the company that includes anything from new t-shirt art to design and development of new products not yet seen.

ABOUT HIM: "My wife, Lucy, and I love to spend ample time in the outdoors bow hunting, fishing, skiing, and hiking. I enjoy coaching my daughter's soccer teams and keeping up with their busy daily activities."


Lucy is the wife of Derek and co-owner of Aspinwall. She is a momprenuer with 4 kids 12,9,7& 4. With her degree in finance from Creighton University, she has taken over as Operations Manager and CFO.

ABOUT HER: "I grew up in Billings and graduated from Senior High in 2003 (Go Broncs!) I was a stay at home mom for 5 years until the Aspinwall adventure began in 2007. I love to camp and unplug with my family!"


Sonora has been with us for over year and a half and we have loved every second of it. She is a jack of all trades and helps with the creative process, screen printing, and managing/training employees.

ABOUT HER: "I am originally from Great Falls, summer in Montana is my favorite thing. I would spend everyday lake side if I could. I stumbled into working for Aspinwall right as the pandemic hit, and immediately connected with Derek and Lucy’s drive for quality local products. I strive to enhance Aspinwall with my creativity. My favorite thing about working at Aspinwall is the A-team and heart we put behind everything we do."


Deanna is a new member to the team. She stood out to us by her past experiences and ability to connect with others. She currently manages our website/social media while helping in the store front.

ABOUT HER: “My husband's job brought us to BIllings and I haven't looked back since. My husband, Jake, and I have 3 rescue pups and love to hike, camp, and adventure in Montana! I walked in to Aspinwall with a friend and was impressed by the products and the thought that goes into everything they do. I am excited to be apart of a team that is like family. I can’t wait to see Aspinwall grow and celebrate each others wins!”


Corina came to us this year and hasn't looked back since. She helps with inventory, filling our store front, and customer sales.

ABOUT HER: "I am a graduate from Billings West. I'm a part of a big family with six kiddos and I love going on adventures with my friends.⁠ I’m looking forward to learning about this home grown business and how the team makes it work.!"


Maia came to us this year and has been a huge asset. She helps in our storefront and fills inventory.

ABOUT HER: “I’m a senior at Billings Senior High and hope to go to Calpoly in San Luis Obispo, CA or Rocky Mountain College to study biology. I love art and nature. I ended up at Aspinwall after I saw a post on Instagram! I’m looking forward to meeting new people who walk in the door and getting to know my team."